NUTRIVITA – For a healthier life

Nutrivita is an import and distribution company acting in the field of dietetics and bio products. Founded in 2007, the company reached fast an important share of market. From the beginning we have undertaken the mission of offering to Romanian consumers quality products that will help them maintain or regain their health.

The partnership with Nutrition et Sante
Our partner, Nutrition et Sante France is the largest producer of dietetics and BIO food products in Europe (www.nutritionetsante.fr). Gerble and Cereal are two of the pioneering brands in the dietetic and BIO nutrition, being created in 1928 and 1934. Nutrition et Sante was founded in the ‘70s. This is when it was launched Isostar – the ever first sports nutrition brand in Europe. Over the years, the company has consolidated its market position by opening branches in the main European markets and enlarging its distribution area to over 30 countries across all the continents, from South America to Middle East or Asia. The company was among the first to militate together with retailers such as Carrefour or Auchan for the introduction of the dietetic products on the supermarket shelves. Thus, these products surpassed the borders of the pharmacies or specialized diet stores and became more accessible to a larger range of consumers. Recently the company has been acquired by the Japanese giant Otsuka Pharmaceuticals, one of the main global players in production of drugs and diet products.

Products and brands
Nutrivita offers a wide product range, from many dietetic segments. The portfolio is continuously evolving, taking into account the market development as well as consumer demand.

• GERLINEA – first range of sliming food in Romania. The range is composed of meal substitutes (bars, milk-shake) and low-calories protein snacks (bars, biscuits). Sliming is the result of replacing 1-2 meals with Gerlinea meal substitutes, while maintaining a low calories intake for the other meals. For more details please visit www.gerlinea.ro or your nutritionist.


• GERBLE – with the range French Dietetic Secret, Gerble unveils the secret of the French diet: quality prevails to quantity. The biscuits under this product range have a low content of salt, sugar and fats and are enriched with vitamins and minerals, for those of us with an alert and demanding life.


• CEREAL BIO – tasty and healty products, with ingredients coming from ecological agriculture. We invite you to discover a range of tasty biscuits, dedicated to those that give a special importance to their nutrition.


• ISOSTAR – the European leader of the sports nutrition is consolidating its position in the Romanian market by reshaping its portfolio, centered on two ranges: Hydrate and Perform – hydration drinks increasing the sports performance with 19% and Energy – energizing products for sport effort.

Where you can find our products
Our products are available in the dietetics and BIO sections of the main supermarket chains but also in pharmacies, sports clubs, nutrition clinics or gas stations.

Here are some of our partners to whom we thank for their sustained contribution to the development of the dietetics and BIO market in Romania: Auchan, Billa, Carrefour, Cora, Help Net, Kaufland, Mega Image, Real.